Park Boat reps attend training during seminarPublished 11:18pm Wednesday, December 19, 2012
Park Boat Co. Press Releasebiggest
GREENVILLE — Austin Smithwick, Bryan Harris and Vic Williams of Park Boat Company were awarded a 2013 Product Specialist Certificate upon completion of the 2013 Grady-White Boats Sales Training Seminar, on Dec. 3–5 in New Bern and Greenville. The goal of these annual seminars is to help Grady-White sales representatives further refine their product knowledge and understanding of Grady-White customers.
The seminar opened with in-water boat demonstrations and boat operations training on open water near New Bern. Instruction included a thorough review of Grady-White’s sportfishing and family boats including the company’s newly designed 33-foot Freedom 335 dual console. Also available for hands-on training were 13 other Grady-White vessels ranging in size from 20 feet to 36 feet long. These demonstrations were designed to enable Grady-White sales representatives to familiarize customers with product and performance details.
The seminar continued with tactical presentations given by leaders of Grady’s sales, marketing and engineering teams, beginning with a warm welcome from Grady-White’s vice president of sales, Joey Weller. Each presenter then explored key sales and marketing topics, all of which were designed to strategically position sales representatives for a highly successful sales year. Topics included an overview of customer demographics and marketing goals; an in-depth look at the product features of the new Freedom 335 as well as upgrades to all of the Grady-White product line for 2013; a refresher on all the technical resources and professional sales tools Grady-White provides its dealers; and competitive analysis with a focus on the uniquely superior insight and quality Grady-White’s boat design offers its customers.
Tours of Grady-White’s Greenville manufacturing plant were held, and participants attended breakout sessions focused on all aspects of the building and assembly. Product knowledge tests followed.
The final day of the seminar featured a presentation by Doug Gomes, Grady’s senior advisor of dealer development and international sales, who delved into the art of selling and the characteristics of a successful salesman.
Established in 1959, Grady-White manufactures a variety of versatile, high-quality center-console, dual-console, express and walk-around cuddy-cabin sportfishing as well as coastal family boats from 18 to 36 feet. Grady-White boats are built by craftsmanship and designed through customer input and a longstanding, sincere focus on customer satisfaction.
Established in 1952, Park Boat Company is one of North Carolina’s premier boat dealerships. Based in Washington, Park Boat Company has been recognized twice as one of the top 100 boat dealers in North America by Boating Industry magazine.